It hasn’t been long since that eureka moment, but stellar success is already within reach for the winner in this category. The award will go to a start-up company less than four years old producing the most commercially viable, innovative and effective new ingredient – and one that could make a real difference to the overall health and nutrition industry.
In order to be considered, ingredient must meet the following eligibility requirements:
Recent Startup – Submission must come from a company, or any new business entity incorporated no more than 4 years old (company founded after January 1, 2011)
Scientific Merit – Does the submission reflect sound science and research conducted under appropriate conditions and on appropriate models? Does the product introduce novel art to ingredient science?
Efficacy – Does the submission confirm that the ingredient has a demonstrable impact that allows a health-related benefit?
Safety – Has the submission clearly established safety when used or applied, in an appropriate population?
True Innovation – Has the submission shown a unique approach, concept or benefit above and beyond leveraging prior art or general knowledge in the field? Is the ingredient truly new and different, and not simply repurposing or reorienting existing knowledge?
Market Potential – Is the concept likely to be commercially successful? Is the target category / application well-defined and of interest in the current (or future) marketplace?
Ability to Increase Market Credibility – Does the submission support a concept that has the potential to make a difference to overall industry and/or marketing credibility?
The ingredient must have been commercially introduced after January 1, 2013 in order to be eligible to enter.
The closing date for entries is February 6, 2015.
– Selection of finalists by the NutraIngredients Awards judging panel based on the criteria above
– Qualified finalists will be notified by March 23, 2015
– Finalists will be announced on the NutraIngredients Awards website in April, 2015
– Winner will be announced at NutraIngredients Awards 2015 awards dinner on May 6