NutraIngredients.com has pulled together a diverse panel of experts to judge the awards:

Joerg-Gruenwald-120Joerg Gruenwald, PhD
Founder & Chief Scientific Advisor, analyze & realize GmbH

Joerg Gruenwald is Founder and Chief Scientific Advisor of analyze & realize ag in Berlin, Germany, a specialized research and consulting company for nutraceuticals, functional foods, dietary supplements, and natural medicines. This organization is specialized in clinical trials and regulatory affairs, including claim substantiation for food products.

As contract research organization (CRO), they have performed over 300 clinical trials with functional foods, nutraceuticals and natural products. He has published 13 books, including the best sellers Physician’s Desk Reference PDR for herbal medicines, Plant-based Ingredients for Functional Foods, over 280 scientific articles and 2 CD-ROMs etc.

He is regular chairman and speaker at international conferences. He has worked as advisor to the FDA Office of Dietary Supplements, is on the International Advisory Board of the Research Council of Complementary Medicine, was Chairman of the International Committee AHPA American Herbal Products Association, member of the Council for Responsible Nutrition Botanical/Quality Standards Committee and member of the Ad Hoc Group on Botanicals of the United States Pharmacopoeia (USP).

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VV_MG_120Virpi Varjonen
Analyst & Strategist, Invenire Market Intelligence Oy

Virpi Varjonen is a market analyst and strategist with a focus on nutrition and ingredient businesses. She works at Invenire, which is a privately-owned and independent strategy and marketing agency specialized in food, health and wellbeing. She has gained experience particularly in market intelligence, strategic marketing and product development.

She is an engineer with a business and marketing spark, and holds a Master’s degree in Industrial management from Helsinki University of Technology (Finland).
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Jens-120Jens Bleiel
CEO, Food for Health Ireland – University College Dublin

Jens Bleiel started his career at a management consultant company in Germany. After 5 years, he joined Dutch company Numico and held several management and executive functions in the baby food branch of the company. His last function was Global Marketing Director Infant Milks. After 10 years in this business, Jens Bleiel joined Dutch multinational DSM.

As Senior Vice President Metabolic Health Products, he built up the functional food business in the area of metabolic health products. In August 2009, Jens Bleiel was appointed as Chief Executive Officer of Food for Health Ireland and moved over to Ireland. Food for Health Ireland combines world-class science of 7 Public Research Organisations and the industry expertise of 5 leading dairy companies in Ireland to improve health through innovation in food.
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KanthaShelke120Kantha Shelke, PhD
Corvus Blue LLC

Kantha Shelke, PhD, is a principal with Corvus Blue LLC, a food science and research firm retained by food, supplement, and allied enterprises for competitive intelligence, expert witness services, new product/technology development, and rapid market realization of honestly healthful ingredients.

She has worked since 1986 from end-to-end in food and supplement supply chains on the global front. A Certified Food Scientist, she practices, writes, and teaches at the intersection of food science, nutrition, and culinary arts to help advance the understanding of the principles and the roles of food science and technology in health and wellness.
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Adomas-120Adomas Pranevicius
General Manager, MyDrink Beverages

Adomas Pranevicius is the co-founder & CEO of MyDrink Beverages, a premier beverage development company. Adomas specializes in beverage concept development, start-up beverage projects, business development and brand building. During his career he co-founded NapNock energy shot, Dragoon vitamin drink, HighVit functional vitamin drinks and Simply Umai beauty drink.

He is also a co-founder of community of beverage entrepreneurs DrinkPreneur and organizer of DrinkPreneur Live events. He enjoys developing new beverage concepts and generating marketing ideas for them.

Adomas is also writing a blog about latest beverage trends and innovations. His insights and ideas have been quoted in BeverageDaily.com, Soft Drinks International, Beverage World and other media sources.

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Ewa-120Ewa Hudson
Global Head of Health & Wellness Research, Euromonitor International

Ewa Hudson manages the research programme for the global Health and Wellness industry at Euromonitor International, which she joined in March 2003. In her current post, Ewa has direct responsibility over the content and quality of Euromonitor’s Health and Wellness research, which provides strategic analysis of the global healthy nutrition market as well as in-depth coverage of 54 countries worldwide.

Ewa is also responsible for working with the international client base of Euromonitor’s online Health and Wellness Passport.

She has been analysing global FMCG markets for more than a decade, providing strategic insights for many of the world’s leading multinational players. She is a regular speaker on the healthy nutrition and wellness conference circuit, at events including Food Ingredients, Nutracon, SupplySide, Vitafoods and Probiotech.

Ewa is regularly quoted in leading publications including Bloomberg, Reuters, Nutraceuticals World and NutraIngredients. She has also been involved in judging nutraceutical product awards.

Holding a Masters degree in Economics from the University of Poznan, Poland, Ewa has also studied postgraduate Marketing at the University of Westminster in London.

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Julian-120Julian Mellentin
Director, New Nutrition Business

Julian did his undergraduate degree at Oxford University and his MBA at Manchester Business School and worked marketing branded products across Europe, based in the Netherlands, for 10 years before founding this company. He has practical experience of marketing branded products in most European countries.

Julian Mellentin is co-author of Functional Foods Revolution, Healthy People, Healthy Profits? the first-ever book on the business of functional foods, now translated into Japanese. He is also co-author with Peter Wennström of Commercialising Innovation: The Food & Health Marketing Handbook. In addition, Julian is co-author of Superfruit, the first book ever to set out the marketing and science criteria for success in the area of fruits marketed with health benefits.
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