Reader’s Ingredient of the Year

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in association with Vitafoods Europe 2015

Can your ingredient increase the overall credibility of the nutrition and healthy foods market? Judged by NutraIngredients readers, the recipe for success in this category will combine efficacy with proven safety and real innovation. Put to an online vote, readers will decide which ingredient has the biggest potential to benefit the industry as a whole.

ENTRY CRITERIA

Scientific Merit – Does the submission reflect sound science and research conducted under appropriate conditions and on appropriate models and population sets? Does it support sound and effective claim language?

Efficacy – Does the submission confirm that the ingredient has a demonstrable impact that allows a health-related benefit?

Safety – Has the submission clearly established safety when used or applied in appropriate models?

Innovation – Has the submission shown a unique approach, concept or benefit above and beyond leveraging prior art or general knowledge in the field? Is the ingredient truly new and different, and not simply repurposing or reorienting existing knowledge?

Market Potential – Is the concept likely to be commercially successful?

Target category / application – Is the target category / application well-defined and of interest in the current (or future) marketplace?

Concept – Is the concept likely to have significant commercial impact?

Ability to Increase Market Credibility – Does the submission support a concept that has the potential to make a difference to overall industry and / or marketing credibility? The ingredient must reflect current scientific or commercial advancement beyond an extension of current knowledge and immediate market advancement.

The ingredient must have been commercially introduced after January 1, 2013 in order to be eligible to enter.

CLOSING DATE
The closing date for entries is February 6, 2015.

JUDGING PROCESS
– Selection of finalists by the NutraIngredients Awards judging panel based on the criteria above
– Qualified finalists will be notified by March 23, 2015
– Finalists will be announced on the NutraIngredients Awards website in April, 2015
– Online voting by NutraIngredients.com readers will begin in April, 2015
– Online voting will conclude on April 21, 2015
– Winner will be announced at NutraIngredients Awards 2015 awards dinner on May 6

Click here to submit your entry